Projects

Innovation project with NNE-Pharmaplan

This project started with a focus in developing a new knowledge sharing system and ended up defining a leader and employee strategy for the future in a much broader sense. The result was a sense of purpose, meaning a vision that transpired to the entire house.

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The experienced generation – project with Pensam

How does the good life look for the experieced generation? Who will be weak and in need of care? What are the great taboes? How do we create a solid foundation for the care takers of tomorrow – when so many today are retring from the labour market with broken backs and spirit? This is one of the most interesting and eye-opening projects we have ever done. Growing old migth be the best thing that will ever happen to you.

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Stategic product development with Pressalit

The summerhouse where the results from this project were discussed might have been the ugliest place in Europe, but the outcome was so much fun. To take an object that most of us encounter several times a day, and look at it from a future perspective yielded ideas enough for the next ten years. The story about “The toilet seat for the well endowed man”, traveled the globe.

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Constructive Journalism – Changing an Industry

This is without doubt the project we are most proud of. Can Journalism be less Critical and more Constructive? The market for information is exploding, yet journalism is still struggling with meaningfulness. In the video, Head of News Division at Danish Broadcast Ulrik Haagerup, is giving a speech at the World Economic Forum in Dubai, were he sits for 4 years co-developing solutions for the global community. Apparently there are no limits to where the future will take you.

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The meaning of a blister patch

What is the meaningfulness of a band-aid? What happens when a blister patch leaves the feet and travels to other parts of the body? This might seem like philosophical questions, but here an entire new universe unfolds. We looked at shopping patterns, customer behaviour, routines, rituals, the future of beauty and health care, global and cultural differences, strategic relevance in the B2B market and tied all this new information from “meaningful solutions” to “technological products”.

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The original city of tomorrow – Urban city project

City planning is like the futurist’s toy store. Here, everything has to come together in synergy and balance. Having quality in ideas is one thing – making quality fit is another. Our client, a major player in city design, struggled with their “who are we, and what value do we create” with a tendency to overcomplicate and not paying enough attention to the many voices that needs to be heard in order for them to create meaningful urban design. We navigated the streets of their future with questions like “How do we design the city of the future in order for us to bring the best out in people?”, “How do we make people happy, healthy, sustainable and prosperous?”, “What – when looking back” – will be perceived as original?”.  And how do we go from insights to action?

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Why do our clients hate us?

Maybe because you don’t like them? Maybe because you primarily want their money, and not really pay enough strategic attention to care, service, and value proposition?
We have run projects on this subject among others, on:

- Shipping
- Energy
- Supermarkets
- Pharma

Big pharma is first inline of becoming “The Next Evil Empire”. The cigarette industry has been the enfant terrible for the critical citizen of the past. Pharma can easily find them selves in that position in the future. “There are no longer any healthy people”, as a comedian said. We can all potentially suffer from something, and the pharma industry is soon to invent a drug to treat it. Medicine is being handed over the counter faster that ever before, and many of us are popping pills for illnesses that would be better cures with exercise and a big hug.