2007-09: Creating the future part I

| The hunt for tomorrow’s most important competitive success criteria Wauw, you look good today! And don’t let anybody tell you different. Feeling a bit tired and stressed? Well, here is a trick that instantly frees up time and energy: So now you have the time to think about creating a better tomorrow. “But where should I begin?” you ask. Usually what people do when they try to come up with something new, is to take their point of origin in what they know. What others have done before. What people say they want or what looks like a sure winner. In our global world, almost anything can be copied and products and services have to be transformed into something new faster and faster. But new is not good enough. If everything that is new is better to the customer, then there is no need to spend time on the new – in 5 minutes something newer is coming along anyway, which then ought to be better. And if it becomes a success it will soon be copied and produced even cheaper. We believe that if you want to succeed in creating something meaningful, valuable and profitable, you have to create something that will be perceived as “Original”. Originality – what does it mean? “Every successful innovation begins with an inward-bound journey” |
By Anne Skare Nielsen & Liselotte Lyngsø |