2007-09: Creating the future part I

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The hunt for tomorrow’s most important competitive success criteria

Wauw, you look good today! And don’t let anybody tell you different. Feeling a bit tired and stressed? Well, here is a trick that instantly frees up time and energy:
If you have 250 emails to go through…mark them all and press delete. That which it’s important will always come again (and if not you won’t know about it. If your desk is cluttered with stuff, make a sweeping motion with your arm, smile and shove everything remotely uninteresting into the garbage can.
It is scientifically proven to work. And if people start questioning why you haven’t answered this and that, just look surprised and say: “Oh, I did not get that message. Is it something we can take care of right away?”

So now you have the time to think about creating a better tomorrow.
Something meaningful. Something that will make people happy, build relationships, attract future employees, motivate your colleagues, something you can be passionate about. And of course make your company boatloads of money or what other stuff you measure success by.

“But where should I begin?” you ask. Usually what people do when they try to come up with something new, is to take their point of origin in what they know. What others have done before. What people say they want or what looks like a sure winner. In our global world, almost anything can be copied and products and services have to be transformed into something new faster and faster. But new is not good enough. If everything that is new is better to the customer, then there is no need to spend time on the new – in 5 minutes something newer is coming along anyway, which then ought to be better. And if it becomes a success it will soon be copied and produced even cheaper.

We believe that if you want to succeed in creating something meaningful, valuable and profitable, you have to create something that will be perceived as “Original”.

Originality – what does it mean?
The quest for originality has begun. Original ideas, thoughts, people, and organizations get attention. Originality is dangerous yet real and authentic. In a world where everybody copies each other, there is a growing need for originality – in terms of thoughts, people, services, solutions and products. But what does “ORIGINALITY” mean? Think about it for a moment. Write it on a piece of paper. How you see it is important and we invite you to share your thoughts. Next week we will give you ours…

“Every successful innovation begins with an inward-bound journey”
(W. Brian Arthur, economist)

By Anne Skare Nielsen
& Liselotte Lyngsø